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Där Lighting
Web Design

Där Lighting

Web Design

The Client: Där Lighting Group

As one of the UK’s premier designers and distributors of bespoke home lighting, Där Lighting required a digital presence that matched their reputation for innovation. With a vast catalogue and a dual-market focus, their existing platform had become a bottleneck for growth.

The Challenge: Complex Architecture & B2B Friction

  1. Technical Debt: Inefficient integration with their EPOS system and custom product database.

  2. User Experience: High bounce rates due to a confusing interface for B2B wholesale clients.

  3. SEO Invisibility: A non-responsive structure that prevented the brand from ranking for high-intent lighting keywords.

Launch live site
Stats

STATS (2017-2018/2019-2020)

  • 0Audience Increase by
  • 0Organic Search Up by
  • 0Bounce Rate Reduced by
  • 0Mobile Traffic Increased by

The Solution: A Bespoke Magento 2 Ecosystem

Rak Design executed a comprehensive 4-month digital transformation. Our approach focused on Technical Sophistication and UI Elegance:

  • Dual-Path UX Strategy: We engineered two distinct storefront experiences—a streamlined B2C retail journey and a robust B2B portal with custom pricing architectures.

  • System Integration: Our developers synchronised the frontend with the client’s internal EPOS and legacy database, ensuring real-time inventory and order accuracy.

  • Advanced Merchandising: We implemented a custom product visualiser, downloadable technical data sheets, and a “Find-Nearest-Stockist” feature to bridge the gap between digital and physical retail.

  • SEO-First Migration: By restructuring the site architecture, we optimised the platform for Google’s Core Web Vitals, ensuring rapid load speeds across all devices.

The Result: A Premium Digital Flagship

The new platform has repositioned Där Lighting as a digital leader in the home decor space.

  • Enhanced Organic Visibility: Significant improvement in keyword rankings for “Premium Home Lighting.”

  • B2B Efficiency: Massive reduction in manual wholesale queries thanks to the automated pricing and ordering system.

  • Conversion Growth: A seamless, mobile-optimized experience that has drastically reduced checkout abandonment.

Services: Magento 2 Development, Search Engine Optimisation (SEO), Web Design

WHAT THE CLIENT SAID ABOUT THIS PROJECT

“Rak Design took all our requirements and ideas to create a coherent and beautiful website design. They then applied this to our existing website all within 4 months. We’ve had great feedback from our customers, both about the look of the website but the ease of use.

Our existing site was already complex, integrating to our EPOS system and custom made database, as well as having a complex B2B pricing architecture and customisable product visualiser. Rak Design was able to streamline a number of existing problems and advise us on how to achieve a more efficient website.

Their input and honest advice thought the process has been valuable to help us to achieve what we needed, not what we thought we wanted.”

Dar Lighting
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