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Där Lighting

Där Lighting

Web Design

The Client

där lighting is one of the UK’s best-known designers and distributors of decorative lighting for the home.

With almost 50 years of experience, its UK design team creates original lighting collections that combine current interior trends with practicality, quality and thoughtful design. Its extensive range is sold through specialist retailers, showrooms and online stockists across the UK.

With a large product catalogue and customers ranging from individual homeowners to trade and wholesale partners, the website plays an important role in supporting the entire business.

The Challenge

The existing website already included many complex features, but the design and customer experience needed to be brought up to date.

The site connected with där lighting’s EPOS system and custom product database, while also managing different pricing arrangements for retail and B2B customers. These important systems had to remain fully connected throughout the project.

Customers needed a clearer way to browse the extensive collection, explore product options, download technical information and find their nearest stockist. The website also needed to work more effectively across mobile devices and make the journey easier for both retail and trade customers.

The challenge was to simplify the experience without removing the advanced functionality behind it—and to complete the transformation within four months.

Launch live site
Services provided for this project:
Web Design
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Stats

STATS (2017-2018/2019-2020)

  • 60
    0Audience Increase by
  • 60
    0Organic Search Up by
  • 30
    0Bounce Rate Reduced by
  • 103
    0Mobile Traffic Increased by

The Solution

We carefully reviewed how different customers used the website and where the existing journey could be made clearer.

A more visual and organised structure was introduced, helping visitors browse by product type, style and collection. Separate customer journeys supported both retail visitors and wholesale clients, including the company’s established B2B pricing arrangements.

We retained and improved the connection with the existing EPOS system and custom product database, helping product information, pricing and orders move more efficiently between the website and the business.

The website also included a product visualiser, downloadable technical data sheets and a stockist search, bringing together the information customers needed in one place.

branding_right

Website Design & Development

We redesigned and developed the Magento 2 website to create a cleaner, more inspiring and easier-to-use experience.

Large lifestyle imagery and clearer product presentation gave the lighting collections greater impact, while improved navigation and filtering made the extensive catalogue feel much more manageable.

The website was carefully adapted for desktop, tablet and mobile, ensuring customers could browse products, access technical details and find stockists wherever they were.

Despite the complexity of the platform and its connected systems, the new design was completed and applied within four months. Throughout the process, we worked closely with the där lighting team, offering honest advice and focusing on what would provide the best experience for the business and its customers.

Rak Design continues to provide long-term technical support and maintenance, helping the website remain reliable, secure and ready to evolve as new products and collections are introduced.

The Result

The completed website gave där lighting a more polished and contemporary online presence while making its extensive product collection easier to explore.

Retail customers benefited from a clearer, mobile-friendly experience, while trade and wholesale customers could access the products, pricing and information relevant to them more efficiently.

The results recorded between 2017–18 and 2019–20 included a 60% increase in audience, a 60% rise in organic search traffic and a 103% increase in mobile traffic. The website’s bounce rate was also reduced by 30%.

The client received positive feedback about both the appearance of the website and its ease of use. More importantly, the new platform provided a stronger and more efficient digital foundation for the continued growth of the där lighting brand.

Testimonials

What the client said about this project

Dar Lighting
14 October 2021

“Rak Design took all our requirements and ideas to create a coherent and beautiful website design. They then applied this to our existing website all within 4 months. We’ve had great feedback from our customers, both about the look of the website but the ease of use.

Our existing site was already complex, integrating to our EPOS system and custom made database, as well as having a complex B2B pricing architecture and customisable product visualiser. Rak Design was able to streamline a number of existing problems and advise us on how to achieve a more efficient website.

Their input and honest advice thought the process has been valuable to help us to achieve what we needed, not what we thought we wanted.”

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